Daily Active Users
The Daily Active Users (DAU) metric shows how many unique visitors interact with your chatbot on a daily basis. This is one of the most important indicators of engagement, helping you understand both traffic patterns and bot adoption.
What DAU Tracks
Unique Users per Day → Each visitor is counted once per day, even if they chat multiple times.
Engagement Frequency → Helps you see how often your audience is using the bot.
Growth Over Time → Compare usage trends (daily, weekly, monthly) to measure adoption.
Why DAU Matters
Customer Engagement: A rising DAU means your chatbot is attracting more attention and being used regularly.
Performance Benchmark: By tracking DAU alongside conversations and messages, you can see whether users return daily or just once.
Plan Scaling: If DAU is steadily growing, you may need to upgrade your plan to handle higher message volumes.
How to Use DAU Insights
Spot Trends: Monitor daily spikes to identify marketing campaigns, product launches, or events driving more traffic.
Optimize Timing: If most users are active at certain hours, adjust your bot’s greeting message or promotions to align with peak times.
Measure Stickiness: Compare DAU to Monthly Active Users (MAU) to understand how often visitors return. A high DAU/MAU ratio indicates strong user engagement.
Example
On Monday, 50 unique users interacted with your bot.
On Tuesday, DAU dropped to 20 users, but message count stayed high.
Insight: Fewer people used the bot, but those who did had longer, more detailed conversations.
⚡ Tip: Combine DAU with Chat Counts and Messages to get a full picture:
High DAU + Low Messages → People open the bot but don’t engage deeply (fix greeting/fallback).
Low DAU + High Messages → Fewer users, but highly engaged (expand training content).
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